The article I read took an interesting viewpoint on sustainable energy. There has been a creation of an app that will help younger generations improve energy and “go green.” The app was created by a team and panel of researchers (unnamed). The app is backed by the U.N. Foundation, UNDP, Uncharted Play, Royal Dutch Shell plc, Tribal Brands and Tribal Technologies. The article is not very specific with the applications functions. It seems to be more interested that teenagers take their phones with them everywhere. The key market for this product is teenagers, so it will be interesting to see how well the app works. I believe that it stands a chance in the app market. Celebrities are offering exclusive video access to those who attending conservative volunteer or events. This could spark a lot of teenagers to participate. The entertainment industry booms among teenagers. If the right teenagers and celebrities get a hold of this application early, it could work remarkably. It will be interesting to see how it plays out.

 

Link http://mashable.com/2013/09/23/mpowering-action/

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